Ads & Monetization
Money moves both ways here, and the rules are written down.
Creators earn from their work, brands reach viewers who actually watch to the end. Both use the same catalogue, and the numbers are there to check before you commit.
- 70 percent of coin revenue goes to the creator
- The VIP pool is split by share of watch time
- Placements and sponsored titles for brands
Four revenue sources
Coins
Viewers unlock specific episodes with coins. Of that revenue, creators keep 70 percent and the platform takes 30.
VIP
A monthly subscription that opens many titles. Earnings come out of the monthly pool, split by each title's share of watch time.
Advertising
The smallest amount per viewer, but it applies to everyone, including people who never pay a cent.
Brand deals
The only source whose value the platform does not set. It is negotiated directly between the brand and the creator or our team.
Two sides
For creators
Track earnings in Studio, understand the calculation in the Help Center, and withdraw under the stated conditions.
For brands
Placements inside the catalogue, sponsored content, brand integration inside the story, and campaigns built around events.
Common questions
What is the creator share on coins?
Seventy percent to the creator and thirty to the platform, calculated on net revenue per episode.
How are VIP earnings calculated?
VIP is not paid per view. Subscription revenue goes into a monthly pool, then splits by each title's share of watch time that month.
How does a brand start a campaign?
The advertising page explains the formats and how to start, including where to send your budget range and audience targets.
When can earnings be withdrawn?
The eligibility conditions, the payout threshold, and the schedule are documented in the creator monetization collection of the Help Center.
Reaching viewers, or earning from your own work?
The advertising page covers campaign options, and the Help Center covers exactly how creator earnings are calculated.
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